I went to Best Buy yesterday to take a look at and handle the F10. It is a small pocket camera that will fit easily into a small camera case. It will also fit into a shirt pocket - no problem - and maybe a pants pocket, if it is loose enough. What I like about its size - putting excellent image quality aside - is that it is not an ultra compact like the Canon SD Elph models, which I find too small to handle comfortably, but it is somewhere in the middle b/t a compct and ultra-compact. I suggest you stop and take a look at one and ask the salesman if you can put it in your pocket!