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Old Jun 16, 2009, 12:12 AM   #1
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Default Olympus Announces New Micro 4/3 Model and Accessories

Olympus Announces New PEN Camera and Accessories

CENTER VALLEY, Pa., June 16, 2009 - A new era of digital imaging begins today with the launch of the Olympus E-P1. The world's smallest 12.3-megapixel interchangeable lens system camera blends the high-quality still images of a digital single lens reflex (DSLR) with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity within an ultra-portable body. The easy-to-use E-P1 expands your creative horizons and its diverse multimedia features offer something for everyone. Built for today's visual generation who lead active lives online and offline, the E-P1 will make you rethink what you can do with a camera.

Capture More of the Life You Live
Shooting spontaneous images of your daily life usually means snapping small, grainy images with your cell phone or using a point-and-shoot if it's handy. A DSLR delivers incredible image quality, but most aren't compact enough to roam with you. Now, the E-P1 changes the game with a compact body that delivers the professional quality images of a DSLR without the bulk. Moreover, its sharp HD video capture and stereo audio helps you live a better-documented life because you're carrying one portable camera rather than a DSLR, an HD camcorder and a high-end audio device.

You can share more of your life with the world when the E-P1 travels with you. Make your Facebook, MySpace, Flickr, YouTube, Twitter and personal blog postings unique by capturing and sharing more videos and photos. You can chronicle more of the life you actually lead, rather than just special occasions you prepare for, like weddings, holidays and birthday parties. Since it's the only camera to offer in-camera art filters for both still photography and videos with high-end audio, even your everyday activities will look and sound amazing!

"The E-P1 is designed for the mobile, visual generation that lives active lives online and off, and its portability ensures that it will go with you wherever life takes you," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "As someone who has shot with an SLR most of my life, I'm excited that SLR-quality images can be captured with a camera this compact and portable. The E-P1 truly allows you to capture it all with the highest still photo image quality blended with HD video, high-end audio, multiple exposure and creative art filters in one small, stylish camera."

Innovation since 1959: The Olympus PEN
They say that the pen is mightier than the sword, and now the E-P1 takes self-expression to a whole new, powerful level. Olympus has a long history of miniaturizing camera technology. The first-generation Olympus PEN appeared in 1959 and led the way to high-quality images in a small package, matching SLR cameras' performance of the era.

Today, Olympus utilized its miniaturizing and engineering expertise to create a slimmer body, removing the optical viewfinder and mirror box found inside a traditional DSLR, to create a small but high-quality interchangeable lens camera. By reducing its lens mount diameter, Olympus also enabled the production of smaller and lighter lenses to match the E-P1's body size...

Be sure to read the entire Olympus E-P1 Press Release

Follow our Live coverage of the Olympus press event in New York city via Twitter (@StevesDigicams).
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Old Jun 18, 2009, 9:07 AM   #2
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Default Feel like throwing my cash at Olympus!

For once, a manufacturer clearly listens to what people want... a compact camera taking beautiful pictures...
Looks retro in a cool way too!
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Old Jun 26, 2009, 7:44 PM   #3
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I do love the look of this...
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