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Old Apr 8, 2014, 8:24 AM   #1
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Default Why didn't Oly ever make a 300F4 ?

I stumbled across a video of Canon's 300F4 by Digital rev :

https://www.youtube.com/watch?v=xhTJDutJAeU

From that review.. the Canon looks to be a pretty stonking bit of glass and very well priced at just over 1100. If I was shooting Canon - I think the 300F4 would be in my kit .. sharp wide open, light just over 1000g, fast accurate AF and way cheaper than the 300F2.8!

So it got me wondering why Oly never designed and manufactured an equivalent HG or SHG? Looking at the size and weight of the canon, a HG Zukio could have been superb (esp if they had an SWD version). Ok, theyre making one in M43 mount but its a bit too late now, unless you've moved onto m43.
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Old Apr 8, 2014, 11:23 AM   #2
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I can't say for sure but I suspect they figured those who wanted something like that could get close to it by using the 50-200 with the TC14. But i agree with you that it would have been a useful addition to the lineup, great reach on a 2x crop camera and still fast enough to compensate for the more limited usable ISO on the Oly cams (older ones at least).

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Old Apr 8, 2014, 1:04 PM   #3
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I never could understand why Sigma never made their 100-300mm f4 HSM lens in four-thirds mount. 3-4 years ago I would have bought one.

As it is, I'm in a waiting mode (and #1 on the list at Arlington Camera) for the 40-150mm f2.8 for my E-M1 outfit to use alongside the 12-40mm f2.8 I already have. Next year the upcoming 7-14mm f2.8 and 300mm f4 will go to the top of my radar screen.
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Old Apr 8, 2014, 1:54 PM   #4
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I never could understand why Sigma never made their 100-300mm f4 HSM lens in four-thirds mount. 3-4 years ago I would have bought one.
.
Also a mystery why they discontinued that lens in general. It was a fantastic lens but they stopped making it. In both cases (Sigma and Oly) I think it comes down to business case. Oly must believe that other lenses would offer a higher profit than a 300mm f4. Fast super-teles are a bit of a niche - sports and wildlife shooters. Despite the crop factor, those market segments never seemed to be targets for Oly marketing. Tele zooms and short primes have a much broader appeal so it would make sense that such lenses would be more profitable. Every unique lens someone makes has an overhead cost for manufacturing runs so my guess is they felt they wouldn't sell enough to make it more worthwhile than investing in a different product.
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Old Apr 10, 2014, 1:30 PM   #5
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Olympus did make a high end 300mm and it was pretty expensive.

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Old Apr 10, 2014, 1:40 PM   #6
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Olympus did make a high end 300mm and it was pretty expensive.


$$$ !
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Old Apr 10, 2014, 5:05 PM   #7
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Thats the thing .. the 300f2.8 is spendy as anything and when Oly had a reasonable slice of the DSLR pie, a smaller 300F4 should have been a no brianer. If its FOV, then we need to look at the 150F2, so perhaps Oly should have made a 150 F3.5 ?

When I look at the Canon and that review .. that lens simply says you need me if I was shooting with a Canon DSLR.
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Old Apr 10, 2014, 5:11 PM   #8
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B&H has one in stock and it can be yours for 6,999.00. As Perry Como would croon, "Dream along with me....."
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Old Apr 10, 2014, 10:57 PM   #9
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I'd rather have the 90-250mm f2.8, and it's $1,000 less.
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Old Apr 14, 2014, 2:46 PM   #10
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Quote:
I'd rather have the 90-250mm f2.8, and it's $1,000 less.
...........yep, me too!
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