Mythought is that Sony being an electronics master, which it is, it has very good tv's etc. Sony knows a great deal about electronics - where as Nikon was always a leader in the camera market especially SLR's, butwhen did Sony havean SLR? never that i know of. Even so I don't know if Sony is any relation to Nikon, but would it be true that Sony are more developed in the electronic side of life and are they streets ahead of Nikon because of this....if this is true? then all it would have taken was for Sony to develop a very good Lens and one or two other things maybe - and what i've heard of the Carl Zeiss Vario Tessar lens, it sounds like Sony have been working alongside someone who knows a great deal about the photographic lens industry.
Just a thought.:idea: