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Old Nov 19, 2009, 11:51 AM   #1
Join Date: Sep 2009
Posts: 63
Default Why Medium-Format?

Why do most studio photographers opt for medium-format cameras like the Hasselblad? I know part of it has to do with the fact that they need super high res prints for billboard size ads. Are medium format prints totally free of noise throughout the ISO range? Why do they run 40k plus? No more blown highlights because if a massive dynamic range?
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