I am in no way endorsing this lens, nor advertising it, nor do I own one. I just think it is neat.
I met the guy, Craig Strong, who invented this lens. He is a very nice guy and takes some amazing pics.
This lens is really neat. It swivels and has a "sweet spot" in the middle. Whatever is in the sweet spot is in focus and the rest has a sort of DOF blur. Very cool
Check out the Gallery and the Lensbabies Friends sections to see some photos taken with the lens.
http://www.lensbabies.com/
I wish I had a DSLR to get one.