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Old Jun 22, 2002, 1:24 PM   #1
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Default DCS 720x reduced to $4995

<h2>Kodak Professional Reduces List Price of DCS 720x to $4995.</h2>

ROCHESTER, N.Y., June 18 - Continuing with its aggressive, customer-focused marketing strategy, Kodak Professional today announced a dramatic reduction in the suggested U.S. list price of its <a href="http://www.steves-digicams.com/2001_reviews/dcs720x.html">Kodak Professional DCS 720x Digital Camera</a> - from $6,995 to $4,995. The price change on this popular model,
designed for action photography and the most challenging light situations, is effective immediately.
"The DCS 720x digital camera is the ideal camera if you're shooting in low-light or action situations - such as military and law enforcement applications, or sports and news events - and now it's available at a very affordable price," said Phil Amato, U.S. Marketing Manager, Digital Capture, Kodak Professional. "The climate in the marketplace and our more competitive stance dictate this aggressive pricing move. We see it as a great opportunity to bring this high-quality, feature-rich action camera within reach of a greater number of professional photographers."
The DCS 720x digital camera combines the highest ISO settings available in
Kodak Professional's DCS family - 400 to 6400 (calibrated to 4000) - with
two-stop push for exposures at up to 25600, to enhance and simplify even the
most critical, high-pressure forms of in-the-field photography. Based on the
rugged Nikon F5 camera body, the DCS 720x camera features a rapid burst rate
of 4.3 fps and a burst depth of 25 images.
Ongoing software and firmware upgrades - downloadable and free of charge from
the Kodak Professional web site - keep the DCS 720x camera "on the leading
edge" and decked out with the latest imaging features and functions. Just
last month, a firmware upgrade was posted that enables new and "in the field"
DCS 720x cameras for Kodak Professional's new Extended Range Imaging (ERI)
image file format. This groundbreaking technology provides professional
photographers the ease of use of JPEG files with the image quality and
color/exposure control of raw camera files ("digital negatives").
The camera also takes advantage of the latest version of Kodak Professional
PhotoDesk image management software, and the innovative Kodak Professional DCS
Custom Looks Software, which mimics the looks of various films and filters to
meet a variety of artistic needs and simplifies workflow.

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