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-   -   Konica non-marketing (https://forums.steves-digicams.com/konica-minolta-26/konica-non-marketing-52969/)

MikeAusA200 Apr 19, 2005 7:30 PM

Just looking at the box for my Konica A200, I am not suprised that Konicas don't sell well despite such a great product.

When you look at the box all you notice is
8.0MP GT APO Lens AS

"Sell the sizzle, not the steak" really applies here !

Very sharp 8x10 photos
7x zoom
Excellent low-light photos
- would be more meaningful to the average camera buyer.

They could even include the with-AS / without-AS photos !

I know that box is only one aspect of camera marketing, but many local camera shops have displays featuring camera boxes - or double size dummy boxes.

Mike


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