Maybe I still just don't get this aspect ratio stuff. I don't see how the aspect ratio has anything to do with the lens at all. As I said before this was adjustable with a switch setting on the Sont which uses a very nice Carl Ziess lens. As a Digital only users I could care less about how it was done with film camera's, whats the corrolation?
I believe in the long run, Digital camers will supercede film camera's and film will end up just being onld technology. I see it like adding rewind and fast forward to DVD player because that is how casette tapes have done it for years.
The Canon Digital Rebel is great for E-comerce, becuase of the direct capture to the computer option. It you are photographing hundreds of items like for a Toys-R-US type web site. You still need studion strobes to control shadows and increase detail for items sold on the net. Cropping for web is easy because you are always trying to get things to fit in the frame. But for print, If you could reduce the cropping step by setting this in the camera that would be a huge time savings. Espeacially when I do on-site shots where I could go straight from camera to printer with no computer.
Anyway, I am sure eventually some one will figure this out. Again its only a computer they do what we tell them to do...:-)