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Old Oct 20, 2007, 11:15 AM   #1
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I've been told today that the E3+12-60 kit will cost £1700.00 (approx $3400.00USD!!!). That prices the 12-60 at £600 ($1100USD) as part of the kit. 12-60SWD on its own more than likely will cost even more, £700-800, so thats a $300USD increase over the existing 14-54ZD. The new 50-200SWD will cost £200-300 more than the current lens (£700), which means that it'll be around the £1000.00 mark = approx S2000 USD. Actual US prices I'd say would get a similar price mark up - current lens is $800, so expect it to cost around $1100.

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Old Oct 20, 2007, 3:21 PM   #2
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HarjTT wrote:
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That prices the 12-60 at £600 ($1100USD) as part of the kit. 12-60SWD on its own more than likely will cost even more, £700-800, so thats a $300USD increase over the existing 14-54ZD.
That 12-60 lens would have to be remarkable to cause one to purchase it at that price, instead of the excellent Leica D 14-50mm f/2.8-3.5, which is selling for $900US. Would SWD and a bit longer zoom range be worth a few hundred US$?

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Old Oct 20, 2007, 4:36 PM   #3
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Hi Ted

I think Oly's put the price up by that much as I think they realise that the new lens will cannablise sales of both the 14-54 and the 11-22, esp if its a sharp as the 11-22. Lens wise, I think the main attraction is its starting FL of 12(24mm), throw in SWD for faster focusing and if it is sharp wide open it could well be the main lens for a lot of people, and no longer a need to carry two lens around.

Funny thing is I had thought Panaleica would have made the first Leica D that kind of focal length so as not to directly compete against Oly's lens line up. If the new Leica D14-150 was a 2.8-3.5 lens, then I could see a lot of people plumping for that (me included) but unfortunately its not, although it could well be the travel lens for any Oly/Panaleica cam.

Pricewise, i've decided not to purchase any camera or lens from a UK store, unless its at a firesale price. I'll be ordering the next camera or lens (could well be the 35-100F2, esp if the 50-200SWD isnt available in the next week or two) from the US. For £1700=$3400 _ i'd be able to get the E3+35-100F2 !

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Old Oct 20, 2007, 4:52 PM   #4
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For the U.S., the Olympus press releases are showing an expected street price of $999.99 for the 12-60mm f/2.8-4 SWD and $1,699.99 for an E-3 Body. So, that would total roughly $2,700 for both (buying them separately), and I'd expect kit prices to be lower.

Of course, actual prices may be higher or lower by the time it's shipping, depending on supply/demand, competition, etc. Also, it's not uncommon to see different price structures in Europe. See the prices in these press releases:

http://www.steves-digicams.com/pr/ol...lenses_pr.html

http://www.steves-digicams.com/pr/ol...007_e3_pr.html


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Old Oct 21, 2007, 7:02 AM   #5
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JimC wrote:
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For the U.S., the Olympus press releases are showing an expected street price of $999.99 for the 12-60mm f/2.8-4 SWD
Thanks, Jim. Then I would say that SWD and a bit longer zoom range is probably worthUS$100 over the Leica.

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Old Oct 21, 2007, 6:15 PM   #6
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Looking at MRP of $999.99, thats effectively double the price of the 14-54ZD and a little less than the combined price of the 14-54 and the 11-22mm. So Oly know that the new lens will take away sales from the both older lenses, which is true as I held off buying the 11-22 once news of the 12-60 was out, but I didn't think they would price the new lens that high.


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Old Oct 21, 2007, 7:27 PM   #7
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It's a relatively bright lens for it's focal range though.

In comparison, a Sony Carl Zeiss Vari-Sonnar T* 16-80mm f/3.5-4.5 AF lens runs $699 now for Sony dSLR models (which gives you the same angle of view, equivalent to a 24-120mm lens on a 35mm camera).

But, the Sony/Zeiss lens is not weather sealed and it does not have any kind of supersonic motor type focusing system (not that it really needs it, given the very fast focus motor in the new Sony A700, but every little bit helps).

The Zeiss is also a half a stop slower lens through most of the focal range. So, $999 (around $300 more than the Zeiss 16-80mm) is really not *that* far out of line for the Zuiko 12-60mm f/2.8-4, given it's features and brightness.

Only time will tell if Oly is making the right priciing decisions on those types of things. It's a very competitive marketplace right now, and it's only going to get more competitive as time passes from all indications so far.

Hopefully (for Oly's sake), the E-3 and new lenses won't go the route that the E-1 took (too few buyers because it was perceived to be overpriced, leaving it on the shelves with relatively steep price drops as time passed).

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