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Old May 28, 2009, 11:10 AM   #91
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Pentax would have given me goose bumps if they release the K7 with a 18-135 SDM WS lens

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Old May 28, 2009, 12:24 PM   #92
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Penolta and Glen,
I think you guys are right on the money. Sony is a great example. They just got in the game but they announced right from the start they wanted to be #3 and set high goals for units.
What makes you think Sony wants to stop at number 3? ;-)

Canon and Sony lead the market in overall digital camera sales. Nikon has fallen behind in point and shoot models. However, Nikon is doing a super job in the dSLR market. For example, the entry level models they released like the D40 and D40x are hot sellers.

More and more digital camera owners are looking to upgrade to a dSLR now, and like other dSLR manufacturers, Sony appears to be trying to attract more new dSLR users in that niche with the release of it's new smaller and lighter models (A230, A330, A380) targeted at first time dSLR buyers. I'd also expect them to start filling in gaps in the product lineup, since the dSLR market segment is the fastest growing digital camera niche right now.

As for dSLR market share, Sony managed to grab 3rd place in worldwide dSLR market share their first year selling them in 2006, with only one dSLR camera body (the A100), and retained that 3rd place position in 2007 (with Olympus following close behind) with the release of the A700.

After releasing the A200, A300, A350 and A900, expanding their product lineup, it's my understanding that the latest IDC numbers indicate that Sony more than doubled it's global dSLR market share last year (from 6.4% in 2007 to 13.5% in 2008, exceeding their short term goals). We'll have to wait and see what else they may have "up their sleeves" as time passes.

As for Pentax, Hoya seems to be letting the lineup move in the right direction with new models like the K-7. The new partnership with Samsung for sensors seems to be moving along quite nicely, too (as evident by the sensors being used in newer models like the K-7 and K20D) . But, I can't quite figure out their marketing strategy.
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Old May 28, 2009, 2:10 PM   #93
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RE: What makes you think Sony wants to stop at number 3? ;-)

Yeah. <grin> And the Strength that Sony has is a strong brand image. They are known for good, well thought-out electronics. The have a strong distribution engine in place. So even though they just entered the market, they've already got a lot of steam behind them.

RE: We'll have to wait and see what else they may have "up their sleeves" as time passes.

Unfortunately for the manufacturers that want to remain relevant in this market,unlike us, they can't just wait. <grin>

RE: But, I can't quite figure out their marketing strategy.

Yeah. With a camera that is significantly different than what has come before (EDIT - within the Pentax line-up), it's got me holding my breath hoping that Pentax has a good push planned. It'd be nice!

Take care,
Glen
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Old May 28, 2009, 6:27 PM   #94
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But, I can't quite figure out their marketing strategy.

personally i dont think Pentax has a inclin about marketing strategy

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Old May 29, 2009, 1:34 AM   #95
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I would venture to guess that, given the recent model designations, Pentax is going after (subtly) the Minolta and Konica-Minolta fans who have been displaced and are not fond of Sony. Just hope they don't release the next model as a K-9!

Pentax production facilities may not be up to mass market penetration without massive investment, and if the brand is profitable at its current level, there may not be a need to go too far out on a limb in this economy.

It's fun to speculate, but doesn't really solve anything.

brian
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Old May 29, 2009, 2:15 AM   #96
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Default Pentax K7

Thought for Ronny.
How about a Google alert to get immediate new reports:
http://www.google.com/alerts?hl=en&gl=us
Cheers: Ian Mc
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Old May 29, 2009, 9:35 AM   #97
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personally i dont think Pentax has an inclin about marketing strategy

Dave
to back up my point
Home page of Steve's digicams
Nikon Officially Announces Sponsorship of the 2009 MTV Movie Awards
do you have any idea, the mileage that Nikon is gonna get that day,

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Old May 29, 2009, 3:18 PM   #98
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Originally Posted by dafiryde View Post
Pentax would have given me goose bumps if they release the K7 with a 18-135 SDM WS lens

Dave
Spot on Dave !

THE WAY TO WIN THE MARKET, IS BOUND TO BE IN THE MAKING OF SUPREME OPTICS !!!

IMHO "It's all in the Optics" -That's the way to win the hearts of the prosumers ( and thus market shares).

Ahoy Pentax:
All Hands on Deck, Set All Sails, make some Supreme Optics !!!!!


For starters, this could be something in the 18-90 mm range reasonably fast at f 2.8 - 4.0. As an old analog punter, the approx corresponding range 35mm range of 28-135 mm just covers all the sweet spots programmed into my photoeye. -I'd even claim that this would suit John Public as well.

-Then make benchmark primes for specialist use (Natur, Sport, Portrait, macro etc) !!

Pentax did just that in the 70'ties with the SMC lenses, which with a combination of carefull chosen crown and flint glass, and especially the
seven layer multicoating technique left the competition F A R behind !!!

Other than the Pentaxians of those days, MANY MORE m42 and K-mount Cameraowners bought the Takumar SMC's and SMC M's for their sheer superiority.-And back then Pentax even had the edge having produced the Asahiflex Pentaprism and Spotmatic TTL !!!! (Later the masterstroke the K1000) Nikon might in those days have been the camera of PRO's, but Pentax was the camera for the lover of photography !

Concluding:
I'll maintain that the way to win the market is to procuce supreme optics !!!
-And the combined Pentax & Hoya M U S T have the UPPER HAND !!!

After all, -Now a days when DSLR's haven't even got all the intricate and delicate mechanics, and Todays algorithmatics, sensors and electronics are more less common hat. Actually a Cameras, more or less, just have to hold the lens, provide facilities for focus and light metering, have a sensor and secure storage of images.
-and then of course: A Camera HAS to Feel Good !

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Old May 29, 2009, 3:28 PM   #99
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Spot on Dave !

THE WAY TO WIN THE MARKET, IS BOUND TO BE IN THE MAKING OF SUPREME OPTICS !!!

Ole
I'm not sure I would agree. First of all - higher quality optics carry a higher price tag to manufacture. As has been discussed, there are a LOT of budget minded Pentax users.

Second, the common public seems very willing to give up performance for convenience / price. Just look at how superoom lens sales are going. Oly has some outstanding zeiss lenses - but they're hardly devouring market share.

I think if Pentax were to go the route you're suggesting there would be a very small minority of users that would be extremely happy because they appreciate quality optics and are williing to pay for it. But I think Pentax would suffer market share for it. It becomes a case of 'good enough' for the masses. The masses may be willing to spend $1000 for an 18-200 lens of good quality but less likely to spend $1000 for a 24-70 of exceptional quality. Until you get to the professional level or at least the 'wealthy enthusiast who will buy a pro lens for status'. Just my opinion - but if lens quality were the major factor then Oly would have a larger market share than they currently do.
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Old May 29, 2009, 4:56 PM   #100
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THE WAY TO WIN THE MARKET, IS BOUND TO BE IN THE MAKING OF SUPREME OPTICS !!! / Ole


[QUOTE=JohnG;972876]
I'm not sure I would agree. First of all - higher quality optics carry a higher price tag to manufacture. As has been discussed, there are a LOT of budget minded Pentax users.
John G



Hi John G

You sure got me with Olympus/Zeiss issue, I was on the verge to "convert" but a couple of "olde" Takumar SMC's kept me on the straight and narrow.

But talking of (Mt) Olympus, please I'll try a hand as an "Oracle":
(Please do bear in mind that the Oracle was profoundly intoxicated by "Fumes from the Earths core, - so please excuse my ranting beforehand)

Could it be that within a year or two "John & Jane Public" will be fed up with lugging a "cumbersome" DSLR around ?

In 2011 You'll probably have the "I-Gizmo" which beside being a cell phone, Palm PC, MP3, Mpeg4, GPS, A L S O has a superb camara function with 30x zoom range and a O-led Flash with a 30ft range - and it'll toast bread too !

Would it be that within a 2-5 year a lot of the (young) market will be opting for ultra convenience A N D style, -provided by, of course the "I-Gismo"

BUT:

Pentax could strive to produce SUPREME OPTICS for the die hard photo enthusiasts, like our good selves, they might refrain from rapid minor updates (K100D, K110D, K110 Super), -The longivity of the K10D and K20D is exemplary.

They could stick to a few models accommodating Entry level and the budgetminded, and for the Advanced and Enthusiasts. -And then let "others" battle over and cater for the PRO's, -Unless of course a PRO-Level camera would be a link in a thorough market strategy.

Doing so could provide more die hard photo enthusiasts when the tide inevitably turns 10-15 years from now. In my POV it is those future prosumers, the Pentax must cater for NOW by making Supreme Optics. Which incidentially coincides with todays photo enthusiasts longings !

Phew !!! -Am I to far out ??? Sorry, but it is all for the love of PENTAX

Ole
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