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Old Aug 28, 2010, 2:43 PM   #1
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Default deEnergizer? Bad Ad!

An animated ad for Energizer lithium batteries characterizes them as "the batteries that high tech electronic gadgets crave", and the video clip is one of a camera gobbling up a battery. Their home page "trusted partner" section shows a Pentax K-x, and claims the K-x can get 1,900 shots on a set of their Ultimate Lithium AA cells, but the image of a camera (looks like a Pentax K100) eating batteries conveys the opposite message! OOPS!

The following is a screen capture from the small video clip:

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Old Aug 28, 2010, 3:46 PM   #2
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LOL, makes you wonder...

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Old Aug 29, 2010, 12:05 AM   #3
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Hi penolta,

That's just incredible (and sad that a bunch of people this out of touch actually got paid to be involved with this). . .

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Old Aug 29, 2010, 8:50 AM   #4
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LOL! It's interesting how a word can mean more than one thing. Take the word "eat" and some of it's various synonyms. For instance, if you are talking about a meal and say that someone gobbles it up, you usually mean that the person enjoyed the meal very much since it didn't stay on their plate very long. I suspect that's what the advertising firm was thinking about.

However, most people when they use the word "eat" in terms of electronics use it as a negative - eating batteries means they don't last long, something very familiar to those of us who've used AA batteries before.

It does make me wonder where the ad agency is, and what they use as their native language. There's always stories of things that make sense in one language, but when translated into another one means something completely different.
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