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Old May 13, 2006, 8:16 PM   #1
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been trying to broaden my photographic skills lately in many different directions, and thought i'd give it a try at an advertising shot. let me know what you think.

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Old May 13, 2006, 8:30 PM   #2
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Very nice shot!!

(you should try to sell your picture to sigma):G
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Old May 13, 2006, 8:51 PM   #3
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It is a nice ad for a lens cap. :-)

Thanks for sharing.

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Old May 13, 2006, 10:59 PM   #4
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Quite honestly, I don't get it.

1. The photo isn't self-evident to me.

2. The text "Going where the competition requires..." is, I think, the wrong message.

It suggests that the competition (not the consumer) is what makes Sigma do whatever it does, and that it is a follower rather than a trend-setter.

That's my 2-cents worth.
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Old May 14, 2006, 4:48 AM   #5
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this is a great shot

i really like it

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Old May 14, 2006, 10:02 AM   #6
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I'm not sure that I get this either. The message doesn't make much sense. What does "going where the competition requires" mean?? Also, although the image is technically well done, you're only showcasing a lens cap. You're also implying the lenses are waterproof or very rugged, not really Sigma's strong point. Sigma is about value.
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Old May 14, 2006, 1:27 PM   #7
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well, to tell the truth, i wasn't really trying to tell a story with this, but after i looked at it did.

i was out w/ my buddies taking shots of the waterfalls at Little Missouri Falls, and dropped my lens cap, which reminded me of an online challenge that was out for photographing your lenscap in a unique way. i then took a couple shots and this is where this came from. i'm by no means a marketer, so i was just having some fun with it. it provoked being out in the field and shooting in not-so-safe conditions.

hah, soon after this shot i slipped on amoss coveredrock and fell into a pool ofshallowwater, covering my camera and lens, but luckily it did notdo any damage, just got on the surface. i appreciate everyone's honesty on this. it is much appreciated. i'll stick w/ taking the pictures and leave the catch slogans to someone else

happy shooting

-jon rowe
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Old May 15, 2006, 11:55 PM   #8
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I actually laughed at the slogan so I wouldn't be too worried about that. Brilliant photo Jon.
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