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Old Jan 23, 2011, 5:07 PM   #41
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Sony execs have said that Sony will be releasing an APS-C "System Camera" (the fabled "A77") sometime in the spring of this year. It will use "Translucent Mirror Technology" like the current SLTs, and have a battery/vertical grip, unlike the current SLTs. They will also release a new flash and a new lens or two.
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Old Jan 23, 2011, 11:52 PM   #42
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TCav,

thanks..ok, i will wait for it then
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Old Mar 10, 2011, 12:06 AM   #43
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I read some of the info, rumor, on the A77 and not thrilled about it not being full frame! Translucent is nice, FF is better. Both is best.
Will wait and see.
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Old Mar 10, 2011, 8:39 AM   #44
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There is much more of a demand in Sony for an A700 replacement than another full frame. The A700 shooters have been in the lurch for the last few years while every other system has upgraded their prosumer models. Sony has apparently decided to go full tilt into translucence - which is a good move IMO because they need a better competitive advantage vs. the competition. Getting the bugs worked out of translucence could give them that. Certainly the A33 and A55 have done well. Sony's actions seem to indicate their blitz into full-frame at lower price point probably didn't lead to the market growth or profitability they were hoping for. I personally think they'll try to make translucence work for the next FF to again offer more of an incentive for people to choose Sony over Canon / Nikon full frame.
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Old Mar 10, 2011, 3:05 PM   #45
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Sony's current 'Full Frame' dSLRs are as good or better than the offerings from Canon and Nikon in most respects, and they have those incredible Zeiss AF lenses that no one else has.

Sony has done fairly well with its entry level dSLRs, and their NEX and SLT cameras are big hits, but their product line has been missing a top-of-the-line APS-C model for quite a while. The A700 replacement will use the same "translucent" mirror technology that was introduced with the A33 & A55 SLT models, but it will have a higher resolution electronic viewfinder than those earlier models. It will probably be released mid-year along with a vertical grip, a 500mm f/4 'G' and new standard zoom lenses, plus a new flash.
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Old Mar 10, 2011, 3:14 PM   #46
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tcav,
Unfortunately spec sheets do not determine market share. Nor does the best technical product always win (see betamax vs. vhs).

Despite the abilities of Sony's full frame models they didn't pull the droves from Canon / Nikon. Since neither of own canon/nikon/sony full frame cameras it's not worth debating your assertion "sony's current 'full frame' dslrs are as good or better" - the reality is that to draw market share they need a distinct competitve advantage over Canon / Nikon. Otherwise, if they're "as good as", Canon & Nikon will still be the safer bet given their market share in the professional photographer community, commitment to full frame, professional support services and range of full-frame capable lenses.

I happen to like what Sony did with their full frames but that isn't good enough. Which is why I think full frame translucent is a better approach for them.
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Old Mar 11, 2011, 6:46 AM   #47
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I agree that the Sony A900 & A850 didn't take the market by storm. I agree that "as good as" isn't enough to get people to change. And I agreee that Sony doesn't have anything to compare with Canon Professional Services or Nikon Professional Services.

... well, they do, just not for their still cameras.
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Old Apr 17, 2011, 4:00 PM   #48
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How do these cameras the, a77,a550,a500 compare to the a580? Any upgrades of the a580 coming up soon?

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Old Apr 17, 2011, 5:19 PM   #49
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First, the A77 is a mythical replacement for the A700 which has been discontinued for at least two years. Nothing firm is known about the A77, and since the earthquake, Sony has withdrawn any information that even hinted at it.

Second, the A580 is an upgrade to the A550 and A500.

Third, there are no upgrades to the A580 even rumored.
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Old Apr 18, 2011, 9:12 AM   #50
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Thank u and how would U compare the Sony a580 to the new Nikon 5100?
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