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Old Jun 21, 2012, 11:42 PM   #1
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Default Sony front-runner in Oly Tie-up

It looks like Sony wanted control of Olympus:
http://online.wsj.com/article/SB1000...o&mod=yahoo_hs
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Old Jun 22, 2012, 6:44 AM   #2
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To me, it doesn't make a lot of sense. Sony has been operating in the red for years. Sony has it's own line of very successful EVIL cameras, and doesn't need to buy into the 4/3 system. Olympus is big in markets Sony doesn't participate in.

It seems to me that there isn't enough overlap for Sony to be interested, plus Sony has its own problems.
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Old Jun 22, 2012, 10:47 PM   #3
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IMO it's not the cameras they are after:
http://www.eetimes.com/electronics-n...y-partnership-

It sounds like Oly's other business may have more synergy with Sony. Plus it's a defensive move against Panasonic as a controlling partner Oly may be more influenced into buying Sony sensors than Panasonic

Sony may be loosing money, but this won't prevent them from spending it anyway they like: http://www.engadget.com/2012/06/22/s...os-investment/
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Old Jun 23, 2012, 9:46 PM   #4
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Hoya did the same thing by buying Pentax to get its medical imaging division, and cost the Pentax camera division market share by pulling them out of stores for exclusive internet sales. That was a failed strategy and they sold the camera division off to Ricoh, which is allowing them back in stores and encouraging development of new products - hopefully for Pentax Imaging it is not too little and too late.
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