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Old Jan 26, 2006, 7:17 AM   #1
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Hi,

After reading all the other predictions, news releases, interviews, etc. concerning what will Sony do, this is what I have concluded.

Sony has stated that they want capture 20% to 25% of the DSLR market.

Question is: How will they accomplish this?

Cerainly not by taking market share from Olympus orPentax (They don't have that much share of the market to begin with).

They have to go after the Canon 350D & Nikon D50 type market segment (sub $1000 price range & especially Canon 350D).

How do they do this?

Answer: By producing a comparable product at a lower price or producing a better product and the same price. (continued in Part 2)
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