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#11 | |
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#12 |
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Sony is a consumer electronics company. They are treating their ILC business just like another consumer electronic offering. Small = marketable. That's a fact. The public wants smaller devices with large LCDs. Full frame is the new "higher mp". If the average consumer is presented with 2 cameras - one an aps-c 24mp camera and one a full-frame 24mp camera they will assume the full frame is better. Just like they would assume a 24mp aps-c was better than a 16mp aps-c. You can dislike that all you want but it is consumer behavior.
So, Sony is looking at this from a completely marketing standpoint and looking for spec-sheet bullets that sell to the general public. |
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#13 | |
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I agree entirely with what you've said, but ...
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Edit: Plus, in the venues that these cameras are being sold in (online) size is an abstract.
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Last edited by TCav; Oct 17, 2013 at 10:34 AM. |
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#14 |
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You're forgetting the need for full-frame to satisfy that marketing requirement. So, you need a small/full-frame solution - that ticks the "right" checkboxes (as long as the full frame carries the right number of MP - which is why they're releasing 2 versions.
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#15 | |
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The more rationally you look at this situation, the less rational Sony's decision to introduce them seems. While no one ever went broke underestimating the intelligence of the average buyer, I would hate to see Sony reverse that trend.
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#16 |
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It's not irrational at all. Sony needs competitive advantage vs. Canon and Nikon. They're not going to gain it using the same form factor and the same sensors they supply to the competition. Translucent mirror technology was a stop-gap. Their goal was electric viewfinder to get smaller form factor and better focusing in video and continuous focusing.
They're rolling out 5 lenses now and 10 more in 2015. They're showing commitment to the vision. What killed sony in the past was their shotgun approach to all the different types of cameras and technologies. This type of camera is exactly what Sony has wanted to do since they took over from Minolta - get rid of the prism to create a smaller form-factor. They recognized that the public would demand full-frame sensors in top level cameras. APS-C wasn't going to be good enough. Now, it's going to take at least another generation for people to trust Sony again IMO. People will test the waters with these cameras, but they're going to remember the last time Sony promised great things with a full-frame camera and then Sony abandoned them. So, Sony will have to build trust. But, from the beginning Sony was committed to full-frame and smaller form factor. They've achieved that. Think about it - Sony supplies m4/3 with sensors and aps-c competition with sensors (nikon/pentax). Their own full frame sensors will always outperform aps-c or m4/3 sensors from their own technology. They have a built-in advantage every generation. Now, they have the smaller body - so trash the arguments that full frame has to be too large. Now, some people will say - what about the lenses? Thre reality is - the vast majority of users are using canon/nikon. a large amount of those lenses are designed for full frame - not aps-c. Canon and Nikon have continued to build most of their high end lenses full-frame with only a smattering of aps-c designed lenses thrown in. For those people that are concerned with total package size - m4/3 will still win. but Sony clearly is gambling that people that want to "upgrade" will look at Canon 5d/6d and Nikon d600/d800 and see the size/cost of those and size/cost of Sony and choose Sony. They still need another generation to get the lenses out there. 15 lenses in 2 years is a pretty good start. Sony may be completely wrong in their marketing direction but these cameras tie in completely with how they started in the business. They just appeared to wander in the desert for a few years until they could get there. |
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#17 |
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I suspect that the IQ "difference" that Full-Frame offers over APS-C is the preserve of a very serious enthusiast or a Pro'... and those individuals are pretty much invested into a given system already. Also, most the "Full Frame" users I know tend to shoot subjects that don't seem to require speed (which also means size isn't a huge deal...) i.e- still life/landscape/studio work etc... and I'm wondering if for all else- is APS-C not good enough...? Will current APS-C "upgraders" be enticed...?
I'm of the opinion that if you're coming into a given market and are looking to steal some thunder, you've pretty much got to bring something seriously radical to the table- and whilst not having seen any results yet- is it not just a well made NEX with slightly better IQ (and the NEX ain't bad....)- with those gains probably only being seen at the extreme end of the iso scale or if you plan to make HUGE prints... I actually think Sony's RX10 has more potential for BIG sales.... if the price drops a tad after release... |
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#18 |
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Simon - it will be better, even if just a bit. And a consumer will almost always stretch a tiny bit for perceived extra quality. I actually use a full frame - used aps-c and aps-h. I wouldn't go back to aps-c DSLR. It will always have disadvantage in field-of-view, dof control, ISO and iq compared to full frame. If I want a smaller solution I would go m4/3. The lone vestige of benefit for aps-c is birding.
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#19 | ||||||||
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From where I sit, they're still wandering.
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Last edited by TCav; Oct 17, 2013 at 7:31 PM. |
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#20 |
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